One question to avoid asking first to online preplanners

Mar 14, 2023 | Resources for Funeral Homes

Todd Carlson, EVP and Chief Sales Officer at Funeral Directors Life, explains.

Connecting with people who want to preplan online is difficult if you don’t have a way to reach them.

You need an option for them to start the preplanning process right from your website with an online planning (or eCommerce) tool.

But if the first question your preplanning tool asks is “Burial or cremation?”, you’re subconsciously telling families that disposition is the most important thing. And they might choose direct cremation as a result.

In this episode of FDTV, Todd Carlson discusses what to look for in an online preplanning (eCommerce) tool that will allow families to plan ahead with your funeral home online.

Watch FDTV episode

Explore More

Recent Posts

Facing the Future Together: Tips for End-of-Life Planning Talks

Navigating the conversation about end-of-life arrangements requires delicacy, understanding, and a professional approach. As a funeral industry professional, your role in facilitating these discussions is crucial. This guide, courtesy of the Arkansas Funeral Directors...

What Small Businesses Should Watch Out For with AI

Artificial intelligence can be a valuable tool in your toolbox for business needs. However, businesses using or contemplating the use of AI should be mindful of its risks and limitations. This technology is still in its early stages of use and development. Before...

Addiction Treatment Help

Addiction Help is the only addiction and mental health website founded by a board-certified addiction specialist, a long-time recovering addict, and the spouse of an addict. They provide reliable information about addiction and recovery to guide addicts and their...