The first large-scale speech I gave at an NFDA convention was in Orlando in the 1980s. In the room next to me was an industry “expert” whose presentation denounced the use of funeral directors as salespeople and asserted that preneed was an inferior way of promoting funeral home services.
Meaningful Ways to Connect and Honor Loved Ones Before and After Loss
Arkansas funeral directors and families living on the edge of loss face a unique emotional weight: the need to connect deeply while preparing to say goodbye. Balancing everyday caregiving, work, and the realities of pre-grieving creates quiet pressures that are easy...