I have seen many changes in the funeral service profession during my career. Some of these changes created challenges to the business plan with which funeral directors were indoctrinated, such as cremation and funerals without merchandise. Some involved operating trials, such as the rise of price-focused competitors. Others arise from cultural challenges that have changed the consumer’s paradigm, such as natural burial, alkaline hydrolysis and other new-fangled horticultural burial offerings. Any/all of these factors could change the future of funeral service by impairing your profit.

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