One question you shouldn't lead with when you're working with preplanners online

Todd Carlson, EVP and Chief Sales Officer at Funeral Directors Life, explains.

Connecting with people who want to preplan online is difficult if you don't have a way to reach them.

You need an option for them to start the preplanning process right from your website with an online planning (or eCommerce) tool.

But if the first question your preplanning tool asks is "Burial or cremation?", you're subconsciously telling families that disposition is the most important thing. And they might choose direct cremation as a result.

In this episode of FDTV, Todd Carlson discusses what to look for in an online preplanning (eCommerce) tool that will allow families to plan ahead with your funeral home online.

Watch FDTV episode