The market for preneed trust services is changing, currently being affected by two trends: more families seeking unique end-of-life celebrations but also families that are more budget conscious after two years of surging inflation. It’s those two things – sustaining sales momentum, especially preneed, and blunting the impact of inflation – that need to be front and center in your planning and budgeting for 2024.

In our conversations with funeral home and cemetery owners, most felt good about their businesses heading into the new year. Revenue pressure, rising costs and finding workers tend to be at the top of the concerns list.

Here’s the big picture: When planning for 2024, you need a strategic approach to navigate stubborn inflation and low sales volume. Here is how you do it.

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